Here are some notes from my lesson for the students of the MA in Fashion Retail at the London College of Fashion, May 21st. Thanks to Luca Lo Sicco for his kind invitation.
First of all, a couple of word about me and my training. I am Research Fellow at the University of Bergamo, Italy, and I am also a collaborator of fashion institute ModaCult/Università Cattolica of Milan. I specialized in sociology. I have carried out several works into the Coolhunting and fashion forecasting phenomenon. I’ve published books and articles on fashion and creative professions and several other topics. My last book is titled Moda e arte, that is Fashion and Art, but today I have the pleasure to be here to discuss a previous work entitled Coolhunting. Genesis of a heretical professional activity, published by FrancoAngeli in Milan a couple of years ago. Read the rest of this entry »